Every empty week has a price.
Lease-up is where a BTR scheme makes or loses its first year. Absorption rate is the only lever that matters, so it is the one we are measured on.
Straight-line absorption, average target rent, no incentives modelled. 11 units a week is a target we would agree in the SLA against your scheme and market — not a promise made here.
Operating muscle for the bits you don't want to staff.
White-labelled to your brand.
Your domain, your colours, your wordmark. The renter never sees us — they see a leasing team that looks like part of your operation, because that's how it should feel.
Corporate accounts on tap.
We have direct leasing relationships with the big-four consulting firms, City law, NHS trusts and tech relocation desks. Demand we can switch on in week one.
A leasing dashboard that the asset manager actually opens.
Real-time funnel: enquiries → viewings → applications → signed. Vintage cohort tracking. ARR per door. Built for the board pack, not the brochure.
The four questions your IC will ask.
Add the bits you don't want to staff yourself.
No two BTR operators are set up the same. Take only the layers you need, keep the rest in-house, and we’ll build a custom report and dashboard around exactly that scope. Tap to build yours.
Priced as one bundle — only for what you take.
We'll build it. Tenant app, owner portal, scheme microsite — whatever your asset needs.
We have an in-house product + engineering team. If your scheme needs a branded resident app, a procurement-facing dashboard, or an integration into your asset platform — say the word. Scoped, costed and built into the partnership.
Watch lease-up happen, live.
We build you a custom dashboard for the building — leasing velocity, the enquiry funnel and net absorption, updated in real time. The numbers your asset managers and investors ask for, without the weekly deck.
- Lease-up curve vs target, unit-by-unit, in real time
- Integrates with your PMS and channel manager via API — one source of truth
- Enquiry-to-signed funnel so you see where velocity is won or lost
- Investor-ready exports for asset management and board reporting
Two weeks to live. First signed tenancy by week four.
We meet your scheme
A site walk + commercial review. We agree leasing targets, pricing tiers, brand fit and your in-house team handover.
We stand up the leasing op
White-label microsite, channel feeds, CRM, viewing calendar, vetting pipeline — all live in two weeks.
We lease the building
Inbound enquiries answered within 24 hours. Bookable viewings. Vetted applications. Signed tenancies on your paper.
You see the numbers
Weekly scheme reporting. Daily funnel data. Asset-management-grade exports for the board.
No rate card. Every deal is bespoke.
Pick the modules you want, agree the SLA, agree the price. Below are the typical commercial shapes we land on — but they're starting points for a conversation, not a checkout.
Pay per signed tenant. Best fit when you're testing the partnership or only want us on leasing for one scheme.
- No retainer
- Volume discount above 200 units
- Mix with other modules à la carte
Recurring fee on the modules you take. Most asset managers settle here once a scheme is stabilised.
- Scales with rent roll, not unit count
- Renewals + voids + comms included by default
- Compliance tracking optional but bundled when taken
Branded tenant app, owner portal, asset-platform integration. Scoped jointly, built by our product team, owned by you.
- Scope + cost agreed before any build starts
- Source code + IP yours on completion
- Optional managed-hosting after launch
Questions an asset manager would actually ask.
You haven't done BTR before — why should we trust you on a £100m+ asset?
You shouldn't trust us yet — and that's why our launch offer is performance-only on the first scheme. We bring 7+ years of residential lettings, a 1.2 million tenant network, and a leasing team that already runs hundreds of move-ins a week. What we don't have is BTR-specific case studies. Hence the pilot, the velocity SLA, and the £0 base fee on scheme one.
Do you work alongside our on-site community team, or replace it?
Alongside. Our pitch is the leasing function only — enquiries, viewings, vetting, contracts, move-ins. Resident experience, amenity programming and community management stay with your on-site team. We don't think we should be doing that work on day one.
What's the minimum scheme size you'd take as a pilot?
60 units. Below that the economics of standing up a dedicated team don't work — and we'd be doing you a disservice. Our sweet spot for pilot one is a 150–300-unit scheme in a city we already operate residential lettings in (London, Manchester, Birmingham, Leeds, Bristol, Edinburgh).
How do you handle Rightmove / Zoopla feeds — through your accounts or ours?
Through your scheme's own ARLA-regulated accounts. We just operate them on your behalf, so you keep the historical data, the brand presence, and the regulatory ownership of the listings. The same applies to enquiry CRM and viewing calendar.
What numbers are you committing to on a pilot?
Honestly — it depends on the scheme, location and rent point. As a starting position we'd commit to 35 signed tenancies per month after the first 30 days of marketing, on a 300-unit scheme in a tier-1 BTR market. We'd much rather agree a specific number with you against your business plan than commit to a generic one here.
What if the pilot goes badly?
You owe us nothing beyond performance-fee earned. We'd hand back the leasing function to whoever you choose with a clean data export, a tenant introduction sequence, and no exit conditions. We'd also share a candid post-mortem — we'd want to learn from it as much as you would.
Bring us your scheme.
Send the unit mix and the target rents and we will come back with an absorption target we are willing to put in an SLA, the modules that fit, and a commercial shape.
- ✓Your scheme: 150 units at £1,400 average rent
- ✓An absorption target we will be measured on
- ✓Modules à la carte — leasing, compliance, reporting, management
- ✓No rate card, and no obligation to appoint
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